Digital Playbook

Building Credibility Online: Your Step-by-Step ...
As a first-time entrepreneur in Africa, you've poured your heart and soul into launching your business. You've got a fantastic product or service, boundless passion, and a vision for...
Building Credibility Online: Your Step-by-Step ...
As a first-time entrepreneur in Africa, you've poured your heart and soul into launching your business. You've got a fantastic product or service, boundless passion, and a vision for...

Get Your Business Found Online for FREE
A Step-by-Step Guide to "Google My Business" for Tanzanian Entrepreneurs In today's digital world, if your business isn't online, it's almost invisible. But before you think about building a...
Get Your Business Found Online for FREE
A Step-by-Step Guide to "Google My Business" for Tanzanian Entrepreneurs In today's digital world, if your business isn't online, it's almost invisible. But before you think about building a...

Know Thy Business: The 4 Critical Questions Eve...
Starting a business is a bold and visionary step — but succeeding in it requires more than just passion and persistence. It demands clarity, strategy, and foresight. Whether you’re running...
Know Thy Business: The 4 Critical Questions Eve...
Starting a business is a bold and visionary step — but succeeding in it requires more than just passion and persistence. It demands clarity, strategy, and foresight. Whether you’re running...

The Foundation of Success: Key Questions Every ...
Launching and growing a business is exhilarating, but it can also be overwhelming. With competition increasing and market dynamics shifting, small and medium-sized enterprises (SMEs) and solo entrepreneurs must have...
The Foundation of Success: Key Questions Every ...
Launching and growing a business is exhilarating, but it can also be overwhelming. With competition increasing and market dynamics shifting, small and medium-sized enterprises (SMEs) and solo entrepreneurs must have...

The Power of Online Reviews: How Customer Feedb...
In today’s digital-first world, your online reputation can be your strongest marketing tool — or your greatest liability. For small businesses across Africa, especially those in early stages, online...
The Power of Online Reviews: How Customer Feedb...
In today’s digital-first world, your online reputation can be your strongest marketing tool — or your greatest liability. For small businesses across Africa, especially those in early stages, online...

Why Every SME Needs to Think Digitally—Now More...
Small and Medium Enterprises (SMEs) are the backbone of many African economies—but too many are still operating offline or semi-digitally. In today's market, digital tools aren’t a luxury—they’re survival...
Why Every SME Needs to Think Digitally—Now More...
Small and Medium Enterprises (SMEs) are the backbone of many African economies—but too many are still operating offline or semi-digitally. In today's market, digital tools aren’t a luxury—they’re survival...